Finding Your Blogging Mojo

Darren Rowse at Problogger wants to know if you have “it”?

You arrive at the page, begin reading and immediately feel drawn into what the blogger is communicating. You can’t really put your finger on why – but there’s something about the way that they write that connects with you – that makes you want to read more – that makes reading easy.

“It” is mojo, that elusive special sauce that separates the must-reads from the masses. Most bloggers lack mojo but the ones that do pull readers in and connect with them on a fundamental level.

The good news here is that blogging mojo is, for lack of a better metaphor, a muscle that can be worked on, worked out, and pumped up. Sure, it helps if you’ve been born with a certain level of charm, empathy, and eloquence. But even proverbial 98-pound micropublishing weaklings can build themselves up into blogging powerhouses.

As ever, Problogger offers exceptional guidance (and even homework) on the quest to find your blogging mojo.  This is part of the site’s current series on Creating Compelling Content.

What do you do to get your blogging mojo working? What Nature Blog Network sites do you think display more than a modicum of mojo?


  1. July 30, 2009 at 11:52 AM | Permalink

    I lost my blogging mojo :(

  2. July 30, 2009 at 3:00 PM | Permalink

    Isn’t Darren Rouse wonderfully knowledgeable? I went through his 30-day course and it changed my blogging 180 degrees! Glad to see you’re following him!

  3. August 1, 2009 at 11:54 AM | Permalink

    I think to interest other people you have to be interested in your subject and then let your fascination shine through. One thing that seems to help me is just to ensure I get out “there” and do something that interests me at least once a week – for example I’ll think “today it is sunny and I have a little time to spare; I’m going to look for butterflies today”. Even if it’s just ten minutes of your time it’s worth doing. I’ll rarely see what I set out to find but often I’ll find something even better. The unexpectedness is inspiring, and that is what makes me really want to write, to try to explain the surprise and fascination I feel.