Darren Rowse at Problogger wants to know if you have “it”?
You arrive at the page, begin reading and immediately feel drawn into what the blogger is communicating. You can’t really put your finger on why – but there’s something about the way that they write that connects with you – that makes you want to read more – that makes reading easy.
“It” is mojo, that elusive special sauce that separates the must-reads from the masses. Most bloggers lack mojo but the ones that do pull readers in and connect with them on a fundamental level.
The good news here is that blogging mojo is, for lack of a better metaphor, a muscle that can be worked on, worked out, and pumped up. Sure, it helps if you’ve been born with a certain level of charm, empathy, and eloquence. But even proverbial 98-pound micropublishing weaklings can build themselves up into blogging powerhouses.
What do you do to get your blogging mojo working? What Nature Blog Network sites do you think display more than a modicum of mojo?