Another Yuletide has rolled around and bloggers around the world are forced to ponder the age-old question: should I blog on a major holiday?
The issue is one of engagement. In the United States, Thanksgiving is a time for eating, Christmas a time for sharing gifts, St. Patrick’s Day a time for drinking (green) beer, and Valentine’s Day a time for… well, you get the picture! Plus, most people are at home or out and about rather than at their desks catching up on their favorite feeds. You have to wonder who has time to visit your blog, right?
On the other hand, a holiday is an ideal time to speak to your specific subject matter in a more universal context. For example, on 10,000 Birds, I’ve used Thanksgiving to trot out Thrilling Turkey Facts and Christmas to explore the Birds Of The Twelve Days Of Christmas. Not only are these posts appropriately festive, they draw in new readers every year. I wish I could say as much for my Arbor Day post!
So what about you? Do you blog on major holidays?